A local North Vancouver lifestyle apparel brand known for functional and comfortable clothing and accessories needed to reinvent itself. Despite having quality products, they had relatively low brand awareness and weren’t generating consistent sales. The brand's visual identity and online presence felt outdated and disconnected from its target audience, leading to a lack of resonance in a very competitive market. The owner needed a brand identity that appealed to the tight-knit North Vancouver community and a cost-effective way to reach new customers.
We partnered with the owner to embark on a rebranding journey that would breathe new life into the brand and boost sales.
We started with in-depth discovery sessions with the owner, and by conducting market research and competitor analysis.
Based on the research, we redefined the brand's purpose, values, and positioning. We wanted to shift the brand from just selling products to inspiring a lifestyle and sense of community. We worked with the owner to rename the brand to what it is today – NorthShore Style.
The outdated logo and visual elements were a significant hurdle. With the help of the owner, who is an artist, we designed afresh, modern logo that captured the essence of nature and movement while incorporating elements that resonated with the target audience. A new colour palette and typography were chosen to evoke a sense of energy and modernness.
To connect with customers, NorthShore Style needed a compelling narrative. We crafted a story that showcased NorthShoreStyle as more than just a clothing brand – it was a movement embracing nature and the North Vancouver community. This story became the backbone of all communications. We refined product offerings and pricing, re-wrote all product descriptions, and identified new collaborators, influencers, promotional opportunities, and sales channels.
We helped NorthShore Style roll out the new brand identity consistently across all touch points – we redesigned the website and updated social media profiles, packaging, and marketing materials. We created a newsletter template, blog post ideas, and a social media calendar to help capture ideas and streamline processes. We set Facebook shop to facilitate in-app shopping opportunities. This created a unified brand experience that customers could recognize and trust.
