I've had the privilege of working with brands across various industries – from entrepreneurial start-ups to established non-profits. My journey has been all about unravelling the magic behind successful brands and crafting strategies that truly resonate. I create clarity out of chaos.
From as early as I can remember, I was fascinated by science and loved movement…a combination that led me to pursue a bachelor's degree in Kinesiology from SFU. I started as an entrepreneur right out of university, running my own fitness training business, and learned the basics of sales and marketing from the school of hard knocks.
As my career evolved, I became drawn to the corporate side of sales and marketing, and found myself passionate about strategy, brand, and partnership development. I was instrumental in launching and scaling the Muscle Milk brand in Canada, creating opportunities to support emerging athletes, teams, and events. After completing an Executive MBA at SFU, I returned to my roots of entrepreneurship and launched my brand, Adventure Consulting.
My focus and interest lie at the intersection of creativity, innovation, and impact. I love creating compelling brand experiences that foster connection, engagement, and advocacy.
I believe in the power of a well-defined brand personality and an effective sales and marketing strategy. It's not just about selling products or services; it's about creating memorable experiences that turn customers into loyal ambassadors.
When I'm not diving deep into a brand audit or brainstorming innovative campaigns, you can find me in the mountains, seeking inspiration from nature. I love hiking and think that it’s the perfect parallel to brand strategy. I love a good adventure – physical and/or mental - and enjoy working to solve complex problems. My purpose is simple: to help you discover your brand's untapped potential and guide you toward a strategy that doesn't just make sense – it makes an impact.
Let's team up and create a brand story that resonates, engages, and stands the test of time. Looking forward to being a part of your brand's journey!
We are collaborative. We’re on this adventure together and are here to support you every step of the way.
We are purpose-driven. A goal without a plan is just a wish – so we focus on driving results that matter.
We are creative. What starts as a crazy idea can evolve into the genius of a unique brand identity.